Customers wait for delivery of the online order and it is amazing when they receive their products. When the package is delivered to the moist consumers' door step, it offers a chance to have an experience that moist consumers have been eagerly anticipating – unboxing the order. The research has established that videos that are all about unboxing and are commanding viewership online are popular. This affirms that for Internet retailers, the excitement and enthusiasm of opening the package can either help clinch the sale or lose it when it comes to subsequent transactions.
Consumer durables packed in customized cartons boxes offer online traders an opportunity of giving their regular delivery a magical feel to the customers. Here are some of the ways customized packaging can pay rich dividends for ecommerce businesses:Here are some of the ways customized packaging can pay rich dividends for ecommerce businesses:
Improves Brand Recall
It also allows the imprinting of the logo, brand name, tagline, or any other brand related assets on the packaging material. This repetitive visibility of the brand through customized packaging directly impacts the increased brand recall for customers. Then the next time this particular consumer is ready to purchase the product or something similar, their mind goes straight to the brand, and they come back.
Enhances Unboxing Experience
When consumers do not get the personalized packaging, they are likely to have a traditionally unexciting time while opening their online purchases. This is where custom printed boxes add a nice twist, novelty, and even a hint of mystery into this process. High-quality shapes, print quality, and the finish of the packaging can go a long way in converting a rather average unwrapping event for the consumer into an exciting one. This in turn enhances the perceived value of your brand, which directly impacts customer loyalty in your business.
Provides Protection
Carton is a rigid material for packaging unlike plastics or wraparounds and hence a preferable option to use. These can help to give the desired structure and support to items inside to avoid cases of breakages during transit or handling. This is especially true to the crates which contain electronics, cosmetics, handicrafts etc Because custom molded cushions or padding when placed in carton box of correct dimensions protects items packed inside them. This provides excellent customer confidence and prevents instances where goods are returned due to broken state.
Facilitates Storage & Utility
Another advantage that hard and properly designed boxes are not widely noticed is that these have potentiality to be used after opening by the customers. Catering cartons with catchy prints or the graphic cuts, carrying handles or cutouts are useful again as storage boxes for little things or even holders in the house. This increases their duration and gives more value, from the customer perspective, for their money. For instance there are jewelry boxes, toy bins, desktop organizers made out of recycled cartons, etc.
Lowers Shipping Costs
Some of the problems that ecommerce players face include high delivery cost which affects the company's margins and profitability. This is where right-sizing of packaging used in the shipping of products to different locations comes into play. This helps to maximize on space usage in transit and eliminates on the instances of having ‘air' between items. shipments at higher weight thus implying that the heftier the freight the higher the amount paid for it. Making this possible is the use of custom carton boxes in which each SKU gets its own custom fit that ensures the products do not shift during handling but at the same time, shipping costs are kept down.
To sum up, few might overlook the importance of custom printed boxes, especially as it relates to satisfying customers, building brand equity and influencing such measures as customer lifetime value, repurchase frequency, cost reduction and overall profitability for online retail firms. This makes ordering customized packaging an investment, rather than expenditure for the ecommerce businesses willing to scale and sustain the market domination in coming times. Thanks to new methodologies of printing and material available, customization and creativity are not an issue and this is no longer an expensive solution. This is where the novelty that separates the ordinary brand from the exceptional one is found – the unboxing experience. And packaging stands out as the star attraction at this point.
