It is worth noting that modern retail environment is characterized by increased competition between brands, which in its turn leads to the need to find new and non-conventional methods of gaining consumer interest. This is a technique in standee marketing that has been on the rise in recent years and one of them is the custom standee displays. Standee displays are cardboard cut-outs that are independently fixed and serve as a branding tool with a brand's logo, images and messages. When they are strategically located at strategic positions then they act like the bill boards that you cannot overlook.
For brands looking to enhance visibility and engagement, custom standee displays offer a versatile and affordable option with multiple benefits:For brands looking to enhance visibility and engagement, custom standee displays offer a versatile and affordable option with multiple benefits:
Raise Awareness of the Brand
Experiential standees can hold the logo, color preference, and messages of the brands at vantage spots. This is unlike other forms of signage such as bill boards where attention is only attracted and held by the sign form and the content, the unique shapes and the large format makes standees to immediately demand attention within crowded retail areas. They are effectively positioned at the check-out counters or at the end of the aisles by which customers are bound to come across them. This results in constant reinforcement and helps brand visibility. No matter the objective is to reach out for the new consumers or to remind existing and loyal ones about the products, custom standees can help brands to be noticeable.
Talk to them & get close/ Take Pictures
Today's people are active in social networks, and brands need screens to tempt clients to take photos/content and share it online. Products can be incorporated into standee designs in terms of samples to enable customers to touch them or through incorporation of shelves to hold fliers. The life-size format also leads to exciting photo opportunities, which are a noteworthy feature. People will take photos with or in front of eye-catching standees that will be posted on social media creating organic and cheap brand endorsing for the company.
Reinforce Key Messaging
Individual standees offer opportunities to use the visible space to maintain the presence of the brand where visibility is critical. Promotional features that include important information about the product or call for action can be incorporated and adjusted for the targeted positioning. For example, standees around electronics sections can remind consumers on product features and specifications to groups that are knowledgeable in the area. Around the areas that are institutionally associated with impulse buying, messages that are related to a deal or an offer that has limited time may be considered as more important. Unfortunately, the overall large and visually striking nature of the format enables brands to highlight whatever they wish to embed into consumers' consciousness.
Stake In-Store Theatre & Pull Consumers Into the Stores
Custom standees are awesome if designed properly hence transforming any store or event space into a brand space. With characters, scenes, or an aspect of creative theme, they can animate campaigns something that is appealing to the public. Toy store layout design: In children's brands, costumed mascots on the standees greet families approaching the toy sections. Soft drinks manufacturers for instance can place appealing shots of their products on standees for those people who are passing by grocery aisles. Stops can also be created as scenes from popular movies or songs of very popular artists that replicate what the pop culture brand is selling. Creative standees wise work as small open theatres – invite target audiences to stop, engage with the brand, and build associations.
Customize the Adapt Displays and Merchandising.
Here, it is important to note that brands can adjust the size and arrangement of custom standees due to its flexibility in placement. It is also worth noting that advertising panels located on both sides of the corridor can cover significantly wider areas and have messages from both sides. Free standing units function in narrow areas such as entrance and they are compact. Stretch theatre-style posters are especially effective in the areas without tables and where people do not touch stands frequently. They may be of a size to go with other items that are located nearby or equipped with specific shelves. This is because standees are made in sections that allow easy addition or removal of parts depending on the available space and the intended marketing message in different stores.
Ideally, the messaging for new campaigns needs to be updated at a much faster rate.
Unlike rigid signage printed on a sheet of plastic or equivalent, standees offer the opportunity to change the design without having to alter the structure of the standees. It enables brands place new looks into a template standee display giving it new looks for new product releases, promotions and campaigns. With turnaround time of as short as two days, this makes sure that standee messaging is always updated, providing brands with no chance to miss out on a new initiative. Short production runs are also beneficial for custom standees when the usage is likely to be tactical for programs such as events or experiential marketing where uses may shift.
An Extension of Lightbox and Digital Signage
Apps offer a similar exposure to lightbox and digital displays yet the costs of producing them and their electrical power consumption hampers their mass adoption. Custom standees are relevant as they offer relatively direct replica of the large, large formats for a fraction of the cost. This they can accomplish and envelope screen displays to further branding and to communicate messages the screens cannot. Alu self standing multi unit standees also double up cost effectively to capture more effective brand blocking over expanded retail zones. In the end, custom standees are also a good addition to the display area that helps raise the viewers' awareness beyond the main digital screens.
Budget-Friendly and Reusable Format
Custom standees are a highly appealing format for brands that are aware of display investment and ecological impact. Standees were even cheaper than lightboxes, ranging from 20-30% of a lightbox, yet impart just as much visibility. The specific materials for standees such as cardstock and corrugated substrates are entirely recyclable. Promotional displays can be used for many years and only the panels that were subjected to heavy usage are replaced or new designs are put in place. It means that existing standee hardware only require one-off investment which is useful when it comes to the continuation of the campaigns. The standee has a reusable frame with inexpensive fascia panels that can be changed from one campaign to another, without wasting on the brand.
If you have a physical store, this tool can be used to direct traffic to specific areas of your store.
Custom standees can be used to reflect layouts that may gently influence shoppers in layouts recognizable to brands. The positioning of displays towards the back store spaces navigates the audience to areas that they are unlikely to visit. Pole graphics grab the aisle traffic and guide the consumer to zones such as promotion. Informational signs communicate and direct the first-time and perusing customer to preferred or updated segments. Follow-me style arrows/wording with the standees directionally angled to a certain extent direct consumers to specific product categories that brands wish to particularly sell. When used in the right manner, standees help to lead the audience through the areas of retail sight for enhanced client presence.
The striking effect and the ability to use custom standee displays for varying purposes provides tangible value for the brands looking to increase their footprint within the stores and capture consumers' attention. Inasmuch as they are cost-effective and recyclable media, they generate significant returns from brand visibility, consumer engagement, brand recall, and traffic domination. For brands that have to fight for attention in the stores and highly competitive markets, standees are a necessary physically based media solution.
