Large format printing involves printing large size papers which are printed on printers that allow for sizes bigger than A4 size papers. It can print on synthetic materials such as vinyl banners, posters, mesh banners, backlits, walls, vehicles, tradeshow graphics, and many others. What is Large Format Printing? Read on the following content to find out what you need to know about Large Format Printing.
The Uses of Wide Format Printing
Signage and poster printing's applications are diverse and embraced in various sectors for both indoor and outdoor usage. Some of the most common applications include:Some of the most common applications include:
- Event Banners & Signage: Walk-around banners and signs, posters, billboards and graphics are a common sight at any conference, trade shows, concerts, races, and many others. They assist in capturing people's attention and publicizing the brands.
- Retail & Restaurant Signage: Some of the benefits of signage in the restaurant include reception and entrance signs, window graphics, menu signs, table signs, posters, floor graphics, and displays that assist in drawing the attention of customers and defining the feel of the place.
- Real Estate Marketing: Banners, bus shelter advertisements, billboards aid in creating awareness and publicity on new real estate projects and ventures. Interior design prints also play a crucial role in staging and selling homes.
- Transit Advertising: Bus, train and cab interior and outside reach as well as taxi toppers allow brands to specifically reach commuting audiences in large cities.
- Vehicle & Fleet Graphics: Again, from the semi-truck trailers, the food truck, the company's fleet vehicles, it is clear that custom large format vehicle wraps promote going brand recognition on wheels.
- Wall Murals: Prominent photographic and graphic murals can refurbish workplaces, eateries, accommodations, clinics and other operations to achieve a unique ambiance.
- Outdoor Advertising: Billboards , building wraps, banner stands and so on positioned in strategic high traffic outdoor zones optimize this.
Large format printing: Its advantages
There are many unique benefits that large format printing provides compared to traditional small format printing:There are many unique benefits that large format printing provides compared to traditional small format printing:
- Visual Impact: Because large format prints are large, they receive more attention, have the tendency of having great graphics and are usually viewed from a far.
- Brand Awareness & Reach: Permanent full size graphic signs placed individually both inside and outside environments instantly amplify branded space.
- Targeted Messaging: Prints can necessitate regionalized call-to-action statements, contact details, promos, and messages directed at the target market.
- Durability: Many vinyl banners and some other large format materials are expected to last 3-5 years outdoors with no visible signs of degradation if manufactured properly.
- Cost Effectiveness: While unit costs are relatively high, the chances of visibility and impressions are usually much higher that offsets the costs. Some of the most effective subtypes of advertising can be identified as vehicle wrapping, building wrapping, and transit advertising since such options may offer long-lasting impressions.
- Installation Flexibility: Everywhere you can imagine, large format graphics can be placed, starting with retail window graphics and going all the way to the exterior of large buildings.
Large format printing can be used for many purposes, but there are certain things that need to be taken into consideration in order to make large format printing appropriate for the intended purpose.
To achieve success with large format printing, there are some important considerations to factor:To achieve success with large format printing, there are some important considerations to factor:
- Resolution Requirements: An image that appears clear when viewed on screen appears blurred once printed also in larger sizes. It is often specifically required that the image files have a resolution more than 100 DPI at the size the image is going to be printed.
- Color Matching: The identification of key colors such as the branded colors must be checked and matched properly when the printing is to be done on different materials, or in different locations.
- Material Selection: The selection of its base can affect its cost, sturdiness, and image resolution. Opt for the material best suited for the location where the banner will be installed and the duration it will be posted: banner vinyl, adhesive vinyl, acrylic print, or any other.
- Production Timelines: Include suitable production time depending on art ornateness, additional finishing such as hemming and grommets and fabric production and shipment time. Determine various conditions that may be hinged on installation date.
- Installation Services: Installing large format graphics can be very technical and demanding, especially for huge multiple-piece vehicle wrap jobs. Make sure that when quoting production, installation involvement is also quoted if necessary.
- Maintenance Factors: Some large format prints entails certain level of care such as cleaning surrounding of the textured wall mural while some only require periodical examination of the prints for signs of wear and tear depending on the use environment exposure.
Now, you should have enough information about the large format printing and its applications to your particular branding, advertising or décor requirements. By planning a year or even months in advance and working with the best large format printing company, you will be well on your way to optimizing the visual potential of your larger than life graphics.